Wine Industry Consulting Services Across Every Tier and Channel
Fine Wine & Spirits 3T Consulting provides wine industry consulting services for wineries, distributors, importers, retailers, and hospitality businesses seeking practical sales and operational solutions.
Five decades. Every tier. Every channel. Mike works with wineries and wine companies, distributors, importers, retail operations — both online and brick-and-mortar and restaurants and wine bars. Whether you need a strategic roadmap, a back-office operator, or someone to walk in and fix what's broken, he's done it before, at every scale, in every corner of this business.
Most consultants understand one channel. Mike has built, run, and sold in all three — winery, wholesale, and retail/restaurant — which means he plans with the whole system in mind, not just one piece of it.
Five decades. Every tier. Every channel. Mike works with wineries and wine companies, distributors, importers, retail operations — both online and brick-and-mortar and restaurants and wine bars. Whether you need a strategic roadmap, a back-office operator, or someone to walk in and fix what's broken, he's done it before, at every scale, in every corner of this business.
Most consultants understand one channel. Mike has built, run, and sold in all three — winery, wholesale, and retail/restaurant — which means he plans with the whole system in mind, not just one piece of it.
Business Plan Writing
A professionally written business plan is often the difference between getting funded and getting ignored. Mike has written and presented business plans at every level — from small independent operators to publicly traded companies — and knows exactly what investors, lenders, and partners need to see. Every engagement covers both the written go-to-market narrative and the full financial modeling, projections, and pro formas. A complete package, not just a document.
Three-Tier Sales, Retail & Beverage Strategy
- > Sales strategies built for all three tiers — winery, wholesale, and retail/restaurant
- > Merchandising, margin management, and operations for online and brick-and-mortar retailers
- > Beverage program design balancing guest experience with margin performance
- > Pricing architecture, supplier negotiations, and channel alignment across all classes of trade
Brand Positioning & Go-To-Market Planning
> Define who your brand is, who it's for, and how to win in a crowded market.
> Clear, actionable go-to-market roadmap across all channels and classes of trade.
> Pricing strategy, packaging direction, and launch planning built for the realities of the wine and spirits business.
> Execution support available as a separate engagement
Fractional COO & Financial Oversight
> Senior-level back-of-house operational oversight without the full-time cost
> Systems, process design, team structure, and day-to-day operational management
> Monthly reporting, cash flow management, and P&L oversight
> Honest numbers, clean books, and a business that stays on track
> Support available for companies seeking a fractional executive wine industry leadership solution.
DTC Expansion & Excess Inventory Solutions
> Help small wineries move beyond direct-to-consumer into distribution and retail channels
> Protect margin, brand identity, and existing DTC relationships through a structured transition
> Confidential placement of excess and library inventory through established trade channels.
> Discreet, professional, and brand-protective — no fire sales, no brand damage, no Wine-Searcher, no data reporting
Current and Past Partners
Network Retail Chain Partners